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Safe and Sound partners with Carsnip to maximise car sales for dealer network

16/02/18 – Dealerships offering the Safe and Sound Ultimate used car warranty scheme will now have their stock listed for free on Carsnip Premium, to help them grow their businesses online.

Safe and Sound have partnered with Carsnip.com, the UK’s largest used car search engine, in an exclusive initiative which is promoting its rapidly growing dealer network to millions of in-market buyers each month.

Stock is free to list on Carsnip’s organic results, however the listings of Safe and Sound dealerships will appear at the very top of all relevant searches funded by parent company WMS Group – therefore maximising enquiries for the dealer. 

The partnership, which came into force last month, has already achieved outstanding results having generated over 20,000 clicks to Safe and Sound dealers’ stock listings. Several dealers have also confirmed that Carsnip were responsible for ‘significant increases’ in sales volumes, compared to previous years. Continued below…


Carsnip stock listings on SafeandSound.co.uk


John Colinswood, WMS Group’s Managing Director, said: “We believe that this partnership is an excellent move, which will only further strengthen our position in the warranty sector. Carsnip have revolutionised the car buying process and with stock free to advertise on the organic search model, it’s a win-win for dealerships.

“Our core objective is to deliver a tangible uplift in vehicle and product sales for our network, which is why we are funding these premium advertising positions. Safe and Sound dealers now have a wide range of unique advantages over their competitiors to optimise their profits. We look forward to a long and fruitful partnership.”

The unique car search engine – ‘Google for cars’

Carsnip connects buyers and sellers faster by taking potential customers straight to the vehicle listing on the dealer’s website. It recently passed the milestone of having over 800,000 used cars listed – double its leading competitor – with hundreds of dealers now signed up to the Carsnip Premium Pay-Per-Click platform. The company’s website traffic is currently growing at 50% month on month through its partner network and marketing campaigns.

Alastair Campbell, CEO of Carsnip, said: “Teaming up with Safe and Sound is already proving to be a real boost for dealers and car buyers, and we are delighted to be working with them as our sole warranty partner. Our partnership will give customers confidence that the cars they find through Carsnip won’t let them down.”

In addition to the vehicles being listed on the site, a mini version of Carsnip’s search model has also been incorporated on the Safe and Sound website for buyers to search by make, model, spec or dealer location. View used cars for sale page. Safe and Sound is also offering a free stock sourcing where buyers can submit their vehicle requirements and the company will locate their perfect model through its dealer network.

List your stock on Carsnip for free: https://carsnip.com/dealers/


Registered office: The WMS Group Ltd,
Oxford House, Oxford Road, Thame, Oxon OX9 2AH
01844 293 810