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Reach 16million in-market car buyers with Safe and Sound

Safe and Sound, the Ultimate used car scheme from leading warranty firm WMS Group, have today announced the national roll out of their multi-million pound marketing campaigns, designed around one core focus: maximising leads, sales and profitability for the dealership network.

The company has committed to supporting its rapidly growing dealer base by driving millions of in-market consumers to their nearest retailers via a number of high impact, targeted advertising initiatives. These activities, which include an exclusive arrangement with Auto Trader plus series of extensive regionalised and national social media campaigns, will promote Safe and Sound dealerships to a minimum of 16 million used car buyers over the next 12 months.

As the UK’s only customer acquisition strategy of its kind in the warranty sector, the campaigns – featuring the firm’s two celebrity endorsees, former Stig, Ben Collins and motor racing legend Sir Stirling Moss – are being provided free of charge to supporting dealerships as part of the WMS Group’s added-value proposition.

Safe and Sound reveals multi million pound marketing campaign to reach 16million used car buyers

Results proven

Managing Director John Colinswood commented: “This is a very exciting time for us and we’ve seen phenomenal results following the initial trials with forty of our dealers. Over the last few weeks, the activities have reached millions of consumers and generated a staggering 60,000 unique clicks through to these dealers’ stock pages.

“Their enquiries and vehicle sales have reached record levels, subsequently resulting in a 15% increase in our product penetration compared to the same quarter last year. We have proven that the offering is maximising leads and therefore providing our valued dealers with further unique ammunition over their competitors.”

Ben Dodgson, Group Marketing Manager of Sascron Car Supermarkets added: “Sascron have noticed a definite spike in web traffic over the past few weeks, resulting in a strong increase of email and telephone enquiries. The activity has enabled us to target vast volumes of local buyers, generate fresh enquiries and maximise brand awareness, with thousands of engagements and clicks to our stock page so far.”

For more information about becoming an approved Safe and Sound retailer, please visit www.safeandsound.co.uk, email dealers@safeandsound.co.uk or call 0800 233 5622.

Registered office: The WMS Group Ltd,
Oxford House, Oxford Road, Thame, Oxon OX9 2AH
01844 293 810