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Motorists in Dashboard Denial

The latest research from leading vehicle remarketing company British Car Auctions (BCA), has shown that 23% of motorists are ignoring warning lights on the dashboard, choosing to continue driving before addressing the problem rather than stopping as soon as safe to do so. 

This information comes as a result of their survey carried out on 625 drivers in July 2013. Whilst over half of the participants said they would stop immediately and call for assistance, a small minority (5.5%) said they would deal with it when they had time – with some hoping it might just go off of its own accord!

36% of motorists said they had ignored amber advisory dashboard warnings and did not respond to them with any urgency. Over half (59%) of those polled would continue on to their destination if an advisory light appeared and then address the problem later. But the poll also revealed that it isn’t just warning lights motorists are ignoring – 35% said if a ‘service due’ message came up on their dashboard they would not book a service for up to a month. Nearly half of motorists are, however, diligent in their attention to vehicle servicing with 28% having their vehicle serviced every 10-12,000 miles and 19% servicing their vehicle in line with manufacturer recommendations.

It certainly seems that the overall cost of motoring certainly appears to be a concern for many drivers, with 15% admitting that in the past year they have delayed or deferred essential repairs – but Tim Naylor, Editor of the BCA Used Car Market Report explains that this is a false economy: “If a dashboard light comes on, ignoring it now could lead to a substantial repair bill later on that might easily have been avoided. In some cases the vehicle may not be safe to drive and at the very least it may mean performance is compromised which is in itself potentially dangerous.”

“Whilst putting off repairs or maintenance may postpone immediate motoring costs, it could cost a lot more in the long run. Although mechanical repairs should be attended to as soon as possible, it is also a false economy to ignore damage to bodywork and trim. Dents, dinks and scratches tend to deteriorate further if not addressed quickly and could end up affecting the resale value of the car some time down the line,” he added.

We say: All of our customers will receive a minimum of six months car warranty as part of their Safe and Sound motoring package. This covers all of the mechanical and electrical components against failure including the cost of both parts and labour, and up to one hour’s diagnostics per claim. For vehicles under 6 years and 60,000 miles at the policy start date, you will even be covered for failure due to wear and tear. Many Safe and Sound dealers are also offering extra cover free of charge when you purchase a longer term, meaning that you can be protected from repair bills for potentially many years to come.

As with all car warranties, it will be your responsibility to ensure that servicing is carried out in accordance with the manufacturer’s schedule – so to avoid disappointment, please make sure that you retain the most recent invoices, as they may be required in the event of a claim. With that in mind, having the car properly serviced and maintained is a small price to pay in comparison to the prospect of facing repair bills which run into thousands of pounds.

Registered office: The WMS Group Ltd,
Oxford House, Oxford Road, Thame, Oxon OX9 2AH
01844 293 810