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IAM launches winter driving campaign to encourage safer motoring

Road safety charity the IAM (Institute of Advanced Motorists) have announced that their winter driving campaign is to be launched this week, which will help motorists to prepare their cars for safer motoring this winter.

The safer motoring campaign includes a website, www.drivingadvice.org.uk containing advice, traffic updates and weather forecasts. The IAM will also be publishing weekly news releases and driving tips in reaction to the winter weather as part of the campaign. This campaign comes in response to winter’s more dangerous driving conditions which cause an increase in accident rates:

  • Slippery roads (due to weather) contributed to 13,420 road casualties in 2011, and related to 79 fatalities.
  • Rain, sleet, snow or fog was the cause of 1,786 reported road casualties in 2011.
  • Travelling too fast for conditions was a contributing factor in 13,425 accidents in 2011.
  • The amount of rainfall during December 2011 was 34 per cent above the average for that time of year.

During February 2012, freezing rain fell across northern England causing treacherous conditions on roads and pavements; 100 road accidents were reported from Cumbria, and A&E departments dealt with hundreds of falls on icy pavements.

IAM chief executive Simon Best said: “The first thing you need to ask when the weather is bad is whether you need to travel, and if so, whether there are alternatives to the roads. When you are on the road, be prepared to slow down and take extra care, particularly on bends and roads which are open to the elements. Our winter driving campaign will provide comprehensive advice and guidance for those who do decide to travel, keeping them as safe as possible.”

The IAM is the UK’s largest independent road safety charity, dedicated to improving standards and safety in driving, motorcycling and cycling. The commercial division of the IAM operates through its occupational driver training company IAM Drive & Survive. The IAM has more than 200 local volunteer groups and over 100,000 members in the UK and Ireland. It is best known for the advanced driving test and the advanced driving, motorcycling and cycling courses. Its policy and research division offers advice and expertise on road safety.

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